ACG Creative Co. was set the task of re-birthing a Gold Coast icon, The Cheshire Cat Motel. The motel is a coastal escape featuring seven luxurious rooms, each possessing effortless style that plays with the nostalgic character of the 70’s.

The character of the identity starts with a mischievous cat icon and calligraphic typography that feel reminiscent of surf brands from the 70’s. Paired with a warm and inviting colours palette, The Cheshire Cat Motel presents as a go-to for holidays makers.