The challenge was to develop a striking and memorable brand identity for Joval Wines' latest offering, Big Buffalo, a premium Californian wine with bold flavours and a rich heritage. The brand needed to embody the robust, daring nature of its namesake while paying homage to both its Australian roots and its Californian provenance.

ACG developed an identity that reflects Big Buffalo’s robust, adventurous spirit and honors its Californian origins and Australian roots. A buffalo icon anchors the design, symbolizing strength, while earthy tones evoke the connection to nature and premium quality.